For the launch of Eque.M’s latest eyewear collection, I designed two distinct sets that embodied the brand’s theme, “The Beauty of Deviation.” The first was a sculptural space wrapped in deep red vinyl, creating a visceral, almost liquid-like environment that enveloped the model. This backdrop emphasized a bold, seductive energy that mirrored the eyewear’s sharp lines and futuristic silhouette. In contrast, the second set centered around warped silver surfaces and a curved glass panel that fragmented light and reflections. This distortion added a surreal quality to the scene, challenging perceptions of symmetry and beauty. Each element was carefully chosen to highlight the collection’s conceptual direction while reinforcing Eque.M’s avant-garde identity.
Project Type
Campaign
For
Eque.M
Year
2025



